Wedding jewelry isn’t only for newlyweds—a fact retailers know well, and an important element of relationship-building with customers.
Because after the purchase of the engagement ring and subsequent wedding bands, wedding-day jewelry, and maybe an upgrade or two in between, longtime customers might just come back looking for an equally special token of love to celebrate a milestone anniversary.
According to Pinterest’s latest Pinterest Predicts report for 2023, milestone celebrations will be big this year. Searches for terms including golden anniversary party, 50th anniversary cookies decorated, and silver jubilee cake 25th anniversary were up big-time in 2022, leading the social giant to declare “The YOLO Years”—when boomers and Gen Xers plan epic bashes for major milestones.
Jewelers might not be the go-to place for cakes and cookies, but if a party is to be epic, how better to memorialize it than with jewelry? Whether it’s a 25th wedding anniversary or a 50th, these bands would make for a truly unforgettable celebration.